We see a shift happening in the world and we think that you see it too. The shift is one that fills us full of optimism. It’s exciting and we’re not sure where it’s going. The shift is the growing number of people who are beginning to take self-responsibility seriously. They’re waking up out of a slumber, rubbing their eyes and seeing that they can’t continue to follow a dream that was never theirs. They see that there’s no other way than to follow a life of increasing depth and intimacy, where their work and relationships are more and more an expression of their deepest values and passions. They give their gifts fully, opening through any fear and doubt to take a stand for who they are.
Within this shift new kinds of businesses are emerging. Businesses that are not all about making money. They embrace the people that work for them and the societies and environments that they find themselves in.
But let’s go a little deeper…….
They’re often aligned with the strong values of their founders – who are inspired by a vision much greater than just making a decent living. Theirs is a need to contribute and have meaningful impact.
This is the kind of business we dreamed of creating when we first started to sculpt the idea of Coaches Rising. It’s not always easy. We’ve found it one of the most challenging and rewarding paths of self-growth that we’ve ever been on. In some ways it’s like being an artist when you try to create a business that is deeply aligned with your values and strongest passions. Like an artist who displays his latest painting you’re putting your inner most workings out into the world for it to judge. And boy will it!
How do you stay true to what’s most important to you, what gives you most energy and excitement whilst acknowledging and relating to what the world actually needs? A great question for coaches and artists alike!
How do you own (and channel) the part of you that just wants to make the most amount of money in the fastest way? How do you stay true to your values when the going gets tough and it’s tempting to throw the soul of what you do out of the window for short term gain?
We often fall short of living from our highest potential. But we’re getting better at picking ourselves up and relaxing back into the groove. This is something that we’re dedicated to help you do too – to embrace the full spectrum of being a human being on the road to building a life affirming business.
Joel – Amsterdam April 2010





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